• Fine-Tuning Tagging: You say Potato, I say Potatoe...
    Hopefully, most of you are able to read the above title with the two pronunciations of potato, so it sounds better than it reads. This seemed easier than trying to phonetically spell "potato" And the title highlights an interesting convergence of machines and people that is upon us in the search space.
  • Do You Know The Way To San Jose?
    At the end of this week, thousands of search marketers will begin their pilgrimage to the west, to the mecca of search that is San Jose. It's time for what has emerged as the premier search gathering, the West Coast version of Search Engine Strategies.
  • Natural-Born Search Killers
    In April 2006, Emarketer/Marketing Sherpa reported that marketers will substantially increase Web site redesign spending more than any other interactive activity, including search marketing. As redesigning becomes a more popular option than starting from scratch, it is imperative for marketers to understand the major elements that impact a pre-existing natural search presence....
  • The Five Percent That Matters
    "People spend only 5 percent of their time searching, but search commands over 40 percent of the online advertising market." Someone has to cite that supposed fact--"the line"--at every Ad:Tech to illustrate the disconnect between Internet usage and media spending. What kills me is that they always get away with it.
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