To determine the least and the most popular costumes, Kantar examined U.S. desktop clicks on product listing ads for 2,988 costume keywords between Oct. 1 and Oct. 26, 2018.

Google delivered several Halloween treats. Through an API, Google Maps helped support a neighborhood trick-and-treat locations map and released its first multiplayer Google doodle game for up to 8 players on its search home page.

As more U.S. consumers buy more products online, it only takes one bad experience to lose a customer -- especially during the holidays. A recent study suggests that between 20% and 30% of people shop online weekly -- even daily.

More than two in five people using voice search ask for directions, an address or business hours, and 88% of those are likely to use driving directions after a voice search to find the local store.

Advertisers respect Google and its achievements, but fail to recognize the human mistakes and algorithmic errors behind the machine. Corporate culture has become critical to how Google conducts business.

Interest in the midterm elections this year has soared, and U.S. residents are arming themselves with information found on Google and Bing search engines.

Consumers love your brand, but if the retailer doesn't have a cashback or loyalty program, all efforts may be futile, according to findings from a study released Tuesday.

Free speech accessed through a variety of media, including search engines, will die if those in the U.S. do not stand up for the process.

Beginning later this month, it will cost Android manufacturers in Europe as much as $40 more per device to sell devices preloaded with Google's PlayStore and other mobile apps.

Brands running organic search strategies on Google should tailor the content to their niche market. That's how Google helps marketers pinpoint the messages that satisfy the query.