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    In the past year, Pinterest has invested in the ability to deliver returns on accountable performance advertising -- including conversion optimization, ads and shopping -- and to scale campaigns and improve on automation through tools like automated bidding.
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    Microsoft's new approach to bidding will roll out between March and April and will affect all search, shopping, and Dynamic Search Ads campaigns that do not have automated bidding strategies.
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    A study of reactions to a video ad found that while sadness decreased sharing, other emotions like disgust slightly increased it. Emotion-provoking ads can create performance, though not in the traditional sense. Emotions also can make an ad go viral, and entice consumers to latch on to the brand for life.
  • Amazon's Super Bowl Ad Steams Up The Internet
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  • Whole Foods Announces Valentine Weekend Virtual Cook-Alongs, With Proceeds To COVID-19 Relief
    This week, Whole Foods Market announced a series of virtual live cook-along events to celebrate Valentine's Day weekend at home. Thirty-six percent of consumers surveyed by Suzy plan to cook dinner at home this year, while 28% plan to order from a restaurant and 23% will dine in at a restaurant. The study was fielded on Jan. 14, 2021.
  • What Ford's Partnership With Google Means
    Future Ford and Lincoln vehicles will offer Android-powered infotainment systems with Google apps built into the navigation system user interface. Ford is the most searched-for auto brand in the U.S., based on data from Google Trends.
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    A typically positive search feature for a Google searcher may be good for Google as it brings people to the search engine, but it's not always helpful for the brand.
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    The strategic new hire by search intelligence company Captify comes as Apple moves to strengthen its privacy policies and Google sunsets support for third-party cookies on Google Chrome.
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