• Pinterest Broad-Term Travel Searches Up, Branded Down
    Total searches on Pinterest related to travel rose 19% in 2021, compared to pre-pandemic levels in 2019, but they are down 14% for specific destinations. Where are you headed during the holidays?
  • How Advertisers Might Benefit From Google Modernizing Mobile Search
    Google's mobile search now offers a continuous scroll feature. The company's calling it, yes, you got it, "continuous scrolling." Here's why.
  • Holiday Shopping Is Early, Mobile And Revengeful
    The shopping ecosystem became increasingly complex during the past year. Navigating this landscape can be daunting.
  • Yelp Looks To Help Service Businesses Stand Out On Its Platform
    New features for businesses include custom search filters, a new review flow, Project Cost Guides and themed ads that differentiate Yelp's advertisers at the top of the search results page.
  • GoodRx Finding Ways Other Than Advertising To Drive Revenue
    GoodRx jointly sponsored NASCAR driver Will Rodgers, with a pharma manufacturer, creating a campaign focused on racing to cure Hepatitis C.
  • Slew Of Apps In Addition To Instagram Being Analyzed Amidst Child Safety Concerns
    The delay of Instagram's app for kids highlights a need for tighter laws. The U.K. leads the U.S. in this area, introducing a new code earlier this year, the Age Appropriate Design Code.
  • Google Launches Analytics 360, Uses Analytics 4 As Foundation
    The update, announced Thursday for enterprise-level companies, builds on Google Analytics 4 as a foundation for larger companies and agencies to address measurement needs for custom campaigns.
  • Microsoft Analyzing Features For Responsive Search Ads, Following Google's Timeline For Change
    Microsoft Advertising will make responsive search ads the only search ad type that can be created or edited in standard search campaigns starting June 30, 2022, after making the decision to align with Google's RSA strategy made in August, which also prohibits the ability to create or edit in standard search campaigns.
  • Google Builds Support For High-Tech Next-Gen Digital Newsrooms
    Organizations using the News Revenue Engine will own their data and can transfer it to other services. But will Google help these publishers with SEO and integrate its ad platforms into the emerging newsrooms?
  • Q&A Interaction Drives 157% Lift In Conversions
    The PowerReviews study reveals that when product Q&As are missing, one in four online shoppers question the quality of the brand.
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