by Laurie Sullivan on Jun 1, 2:23 PM
Commerce media is forecast to reach about $200 billion in total addressable market by 2024, Criteo CEO Megan Clarken told Beet.tv. Putting that into perspective, she said, search by 2024 will reach about $285 billion, and search had 25 years to get there. That's how fast commerce media is taking off.