by Laurie Sullivan on Feb 14, 2:24 PM
A series of Valentine's Day-themed, entertaining videos showcase Semrush's products and services, including SEO Writing Assistant, Topic Research, Audience Intelligence App, Social Media Tracker, and EyeOn.
by Laurie Sullivan on Feb 13, 3:49 PM
Google plans to launch a campaign in Germany that aims to help people counter the effects of online misinformation, after seeing success in Eastern Europe.
by Laurie Sullivan on Feb 10, 12:26 PM
Are advanced language learning models the future of how people will search to find information online? Language learning platform Preply did some research. Here's what it found.
by Laurie Sullivan on Feb 9, 1:37 PM
Google's chatbot Bard on Wednesday shared inaccurate information in a promotional video suggesting that Alphabet is losing ground to rival Microsoft.
by Laurie Sullivan on Feb 8, 10:55 AM
Rakuten's marketers believe the company has the data that proves incrementality of its Cash Back program. Here's what they found.
by Laurie Sullivan on Feb 7, 3:00 PM
Kaushik comes to performance agency Croud after 16 years at Google, where he worked in a variety of roles related to analytics and marketing and built a strategic consulting practice for Google's largest customers.
by Laurie Sullivan on Feb 6, 7:00 AM
Eighty-three percent of UK marketers say attention metrics are important in reducing digital ads' environmental impact, and 58% believe attention metrics provide a better online experience for consumers, a study by Teads in collaboration with Censuswide found.
by Laurie Sullivan on Feb 3, 1:46 PM
Failure to provide helpful online answers to customer questions can mean loss of business. A recent study found 47% of consumers were unable to make an online purchase because the website's help section did not provide the information needed.
by Laurie Sullivan on Feb 2, 2:24 PM
BeatSting is costing advertisers up to $1 million per month by creating fraudulent inventory that allows fraudsters to siphon money from legitimate audio channels and apps.
by Laurie Sullivan on Feb 1, 4:50 PM
This information is used by search engines to determine how frequently to crawl the website, and to determine pages to index and ones to leave out.
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