Google is receiving support from competitors, platforms and advertisers, saying the U.S. Department of Justice's proposed remedies would hurt competition rather than improve it.

Holding on to consumers once they land on a retail or a brand site and earning their trust has become more difficult since the rise of generative AI.

Amazon opened the door for SMBs to explore CTV and AI as the media becomes more affordable. Google and Microsoft once owned the SMB market, but that is changing as automation becomes prevalent in other types of media.

Most tools tested confidently presented inaccurate answers and rarely used qualifying phrases such as "it appears," "it's possible" or "might" or acknowledged knowledge gaps with statements like "I couldn't locate the exact article," according to a study released early this month.

What happens when AI takes over coding for a specific project? Apparently it now has a name - vibe coding - and is gaining acceptance among some developers.

Rewards went to 660 security researchers who reported security bugs in Google's products throughout the company from its Vulnerability Reward Program. Microsoft also expanded its program.

Former Dentsu, Kantar, and Nielsen executives who now work at a startup focused on MMM believe they have developed a way to enable SMBs to rethink media metrics that lead to better performance.

Retail media relies on massive amounts of data to feed agentic models that learn from LLMs. Jivox built an agentic creative compliance tool to crosscheck ads and released it into the general market this week.

Individual U.S. desktop users performed 126 unique Google searches per month in 2024 on average, an analysis of search behavior finds. What happens to advertising when AI Mode is released and people do not need to conduct as many searches?

Many marketers struggle to adopt the technology and possible use of AI agents. GAI needs to understand a company's products and services and what makes them appealing to specific consumers or businesses.