Access to Copilot via WhatsApp will end on January 15, 2026. WhatsApp parent company Meta will prohibit use of general-purpose AI chatbots including ChatGPT and Perplexity AI through its app.

As AI opens more sophisticated methods to reach intended audiences, the goal for advertisers is to run strategies and campaigns with assistance from AI systems that can understand a brand, its products, and what matters most to its target audiences.