t didn't take much. All I saw was one brief line from MediaPost columnist Jack Myers' site that said: "Every Radio Station Can Become a TV Station, Says CBS' Dan Mason." I didn't need to read on. I just imagined every radio station, with a powerful brand name behind it, that could open up a vibrant Web site, and yes, run video and host of other stuff. I'm late to the party on this one -- but I immediately see the value.
On the eve of the new TV year, a just-released poll says TV programs are getting worse. Separately, TV producers say the practice of network executives giving notes is worse, too. Are these two things related? I have no idea. But I do know this: If TV producers could do what they wanted, I bet they'd concentrate less on those things viewers believe make TV bad -- too much sexual related content, too much violence, and too many reality show
CBS and the new Cadillac CTS are teaming up together for a big fall campaign, looking for big audiences to influence. Rev your marketing engines.
By the end of the month, a cable TV network will uncover new programming ground -- sophisticated, thought-provoking, and uplifting. I give you: "The Secret History of the Bra."
Stop what you are doing this second and think about a TV show, any one in particular. Ask yourself -- why would you go to a network's Web site right now? To see some older "Heroes" episode you missed? Perhaps something more pressing --say a summer game show, or catching up on "American Idol"? As networks try to figure out how to hang on to their consumers -- outside of their usual prime-time lure -- it comes as no surprise some TV programmers are finding out it has a lot to do with what kind of unique extra stuff they ...
One TV news organization attacking another TV news organization's journalistic chops is not precedent-setting -- thought maybe, on the surface, a little desperate-setting. ABC News' "20/20" will take on the controversial NBC "Dateline" series "To Catch a Predator." The story is how certain local police in Murphy, Texas seemingly gave up control to NBC -- and the pedophile watchdog group, Perverted Justice -- in an attempt to create TV stories. Controversy already surrounds the "Predator" series, as it has had cries of "entrapment" from its subjects
By next year fully 25% of U.S. TV households will have some way to time-shift their TV viewing. That number might climb to 33% or 50% in two years. Yet TV pressure groups keep talking about the family hour of TV programming, the 8 p.m. to 9 p.m. time slot, as if it was the most important part of families' TV and entertainment lives.
Heading into the new TV season, networks executives forgot to tell TV business reporters about one neglected new show: The Twilight Zone of TV Ad Sales. We have indeed entered another dimension. Reports from NFL TV networks, like NBC with "Sunday Night Football," have stuck some advertisers with mind-alternating increases in program pricing -- 25% or more. Other reports say the market is so strong some cable networks are getting 100% cost per thousand viewer increases.
We plead for some anxiety-ridden marketing at the Fox network these days. No, not the kind that puts thoughts of digital ticking bombs on the side of highways a la Cartoon Network. Just something that will make us fidget in our chairs. With a number of new shows on the loose, Fox has a lot to think about when it comes to marketing -- especially now that the network has a change of marketing leadership.