• Radio As TV, With Helping Hand Of Internet
    t didn't take much. All I saw was one brief line from MediaPost columnist Jack Myers' site that said: "Every Radio Station Can Become a TV Station, Says CBS' Dan Mason." I didn't need to read on. I just imagined every radio station, with a powerful brand name behind it, that could open up a vibrant Web site, and yes, run video and host of other stuff. I'm late to the party on this one -- but I immediately see the value.
  • People Hate TV; TV Producers Hate Network Notes
    On the eve of the new TV year, a just-released poll says TV programs are getting worse. Separately, TV producers say the practice of network executives giving notes is worse, too. Are these two things related? I have no idea. But I do know this: If TV producers could do what they wanted, I bet they'd concentrate less on those things viewers believe make TV bad -- too much sexual related content, too much violence, and too many reality show
  • Cadillac Has Big Eyes For CBS
    CBS and the new Cadillac CTS are teaming up together for a big fall campaign, looking for big audiences to influence. Rev your marketing engines.
  • National Geographic Elevates The Bra
    By the end of the month, a cable TV network will uncover new programming ground -- sophisticated, thought-provoking, and uplifting. I give you: "The Secret History of the Bra."
  • I Like The TV Show - But What Else Can You Give Me?
    Stop what you are doing this second and think about a TV show, any one in particular. Ask yourself -- why would you go to a network's Web site right now? To see some older "Heroes" episode you missed? Perhaps something more pressing --say a summer game show, or catching up on "American Idol"? As networks try to figure out how to hang on to their consumers -- outside of their usual prime-time lure -- it comes as no surprise some TV programmers are finding out it has a lot to do with what kind of unique extra stuff they …
  • ABC's '20/20' Looks To Catch NBC Journalist
    One TV news organization attacking another TV news organization's journalistic chops is not precedent-setting -- thought maybe, on the surface, a little desperate-setting. ABC News' "20/20" will take on the controversial NBC "Dateline" series "To Catch a Predator." The story is how certain local police in Murphy, Texas seemingly gave up control to NBC -- and the pedophile watchdog group, Perverted Justice -- in an attempt to create TV stories. Controversy already surrounds the "Predator" series, as it has had cries of "entrapment" from its subjects
  • TV Family Hour: Much Ado About Nothing?
    By next year fully 25% of U.S. TV households will have some way to time-shift their TV viewing. That number might climb to 33% or 50% in two years. Yet TV pressure groups keep talking about the family hour of TV programming, the 8 p.m. to 9 p.m. time slot, as if it was the most important part of families' TV and entertainment lives.
  • What Internet? Suddenly, A Very Hot TV Ad Market
    Heading into the new TV season, networks executives forgot to tell TV business reporters about one neglected new show: The Twilight Zone of TV Ad Sales. We have indeed entered another dimension. Reports from NFL TV networks, like NBC with "Sunday Night Football," have stuck some advertisers with mind-alternating increases in program pricing -- 25% or more. Other reports say the market is so strong some cable networks are getting 100% cost per thousand viewer increases.
  • What Kind Of Marketing Will Keep Fox On Top?
    We plead for some anxiety-ridden marketing at the Fox network these days. No, not the kind that puts thoughts of digital ticking bombs on the side of highways a la Cartoon Network. Just something that will make us fidget in our chairs. With a number of new shows on the loose, Fox has a lot to think about when it comes to marketing -- especially now that the network has a change of marketing leadership.
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