Nielsen//NetRatings reports that surfers from home flocked to tax sites as employers returned W-2 forms. During the week ending January 18, the five fastest growing tax sites combined drew more than 2.8 million unique visitors. "The Web has made it easier for millions of Americans to file their own taxes," said Greg Bloom, senior analyst, Nielsen//NetRatings. "Offering step-by-step instructions, automated calculations and often quicker returns, filing online is an attractive option for the often daunting task of filing taxes."
For Beyond the Click, Dynamic Logic examined ten studies in which television and online advertising could be isolated. The averaged results yield insight as to the merit of advertising synergy and the relative strengths of the media against specific objectives.
According to Nielsen//NetRatings, surfers from work flocked to security sites to download anti-virus programs. Traffic to Symantec SecurityResponse skyrocketed 176 percent to more than 2.2 million visitors, making it the fastest growing site at work during the week ending February 1.
A recent eMarketer report presents information from a team of Senior Analysts who have come together to present 11 trends that will influence business and society in 2004.
comScore Networks released an analysis of Internet visitation and preferences related to Super Bowl XXXVIII and related publicity stunts. In addition, the comScore third annual Super Bowl survey revealed this year's most liked advertisements. "Aside from reaching an enormous audience, Super Bowl advertisers count on a buzz effect before, during and well past the big game," said Peter Daboll, president and CEO of comScore Media Metrix. A number of television advertisers' Web sites posted dramatic spikes in visitation within 15 minutes of the actual television advertisement airing:
The NRF 2004 Valentine's Day Consumer Intentions and Actions Survey, conducted by BIGresearch, found that the average consumer will spend $99.24 on Valentine's Day, up from $80.44 last year. In all, Valentine's Day spending is expected to reach $12.79 billion this year among 59.8% of American consumers who will celebrate Valentine's Day.
According to the latest report from the NACS Foundation, only 11% of college students turn to their bookstore's Web site for course material. On the other hand, a whopping 85% go straight to their bricks-and-mortar bookstores for their textbooks and course books.
A survey of U.S. consumers and businesses on privacy, trust and access to personal data, released recently by Accenture, shows that fear of inadequate protection of personal data has compelled half of consumers to reject or cancel doing business with a company. In addition, the survey revealed a wide chasm between business and consumers on these topics. Among the survey's other key findings: