by Laurie Sullivan on Mar 17, 2:14 PM
CHEQ research shows that more than 40% of all traffic online is invalid. Where fake traffic is present, audiences, CDP segments and CRMs become "polluted" and campaigns become optimized toward fake users and revenue opportunities are missed.
by Laurie Sullivan on Mar 16, 2:44 PM
The FTC on Thursday put eight social media and video streaming platforms on notice, seeking information on how they scrutinize and restrict paid commercial advertising that is deceptive or exposes consumers to fraudulent health-care products, financial scams, counterfeit and fake goods, or other fraud.
by Laurie Sullivan on Mar 15, 4:17 PM
Microsoft Advertising will change the way broad-match modifier (BMM) keywords are served for search ads, starting today.
by Laurie Sullivan on Mar 14, 5:56 PM
After the recent bank failures, consumers conducted online searches to understand the situation and to make sure their personal finances were safe.
by Laurie Sullivan on Mar 13, 3:06 PM
When Microsoft introduced Bing Search with ChatGPT, I thought it would eventually replace traditional search. Mikhail Parakhin, Microsoft CEO, Advertising & Web Services, hinted this weekend that this might happen.
by Laurie Sullivan on Mar 10, 1:05 PM
Go Fish Digital during the past years has worked with many software as a service (SaaS) companies on paid and organic search campaigns and wanted to try to estimate in aggregate the amount companies spend and which spend the most. Here are some educated guesses based on public numbers gathered with online tools.
by Laurie Sullivan on Mar 9, 5:19 PM
Adobe and The Weather Company this week released the 2023 Digital Economy Index, which found rain, wind, and snow drive more than $12.4 billion in annual online spending.
by Joe Mandese on Mar 8, 8:00 AM
Whatever the specific drivers are, brands seem to all be moving in the same optimized direction -- making me wonder what happens when they lose their points of differentiation.
by Laurie Sullivan on Mar 7, 11:31 AM
Yelp has been working with large language models in search, providing a snippet of information in response to a search query on its platform. It's one of the improvements made in recent years that helped the company see strong performance in 2022.
by Laurie Sullivan on Mar 6, 8:00 AM
Digital agency LocaliQ, which supports local media including search, began a transformation with a campaign featuring customer testimonials from small businesses in healthcare, home improvement, tourism and entertainment.