Amazon and Google have pledged to zero out their respective carbon emissions in the coming years, but their sustainability reports for 2025 released this week show AI has made those goals more difficult to achieve.

Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill rate monetization metrics.

The shift from chatbots to more capable agentics that can complete complex, multi-step tasks raises concerns about how much access and authority they should have inside media-planning environments.