Here's what happens when ChatGPT and Google AI Overviews cite Facebook or Instagram in buying questions.

Google Search and YouTube and Meta's Instagram experienced slower ad-spend growth in Q2 2026 in the U.S. vs. a year ago, while Meta's Facebook rebounded from a relatively weak start to the year according to data released this week.

Microsoft cleaned up the Windows 11 Search experience with a redesign that removes ads from web results, giving Windows Insiders a dedicated setting to turn off Web and Microsoft Store suggestions.

Advertisers could be left with fewer independent networks to negotiate with for ad space, but a combined company could offer performance advertisers massive amounts of user data across a much larger audience, improving targeting capabilities.

AI has created a new data privacy and intellectual property risk for brands, flipping a classic economic theory on its head, according to Microsoft CEO Satya Nadella.

A Google Ads metric that predicts the long-term revenue impact of top-of-funnel campaigns connects early actions like brand searches to expected future sales. When and why should marketers use this metric? Ginny Marvin, Google Ads product liaison, explains.

A new device created by Meta developers will record a person's spoken words, create a transcript and run the audio through an AI program that picks up what they say and how they say it, analyzing tone, pace, and nonverbal cues like pauses and breathing.

Ace Hardware advertisers can now manage and run retail RedVest Media campaigns alongside Amazon, Walmart and other major retail media networks following an integration with a commerce network.

Stagwell has integrated Microsoft Copilot, which is powered by Model Context Protocol. MCP was embedded into the paid-search workflow and can act as a secure connection layer between Microsoft Advertising APIs and AI agents.

For every hour spent online searching for information, only 15 minutes is spent on the open web. Traditional search behavior continues to collapse as users shift to AI-driven discovery and consumption. The AI prompt provides a near instantaneous, consolidated answer.