Hyundai is the first auto manufacturer to build a closed-loop measurement system powered by Amazon that connects digital shopping engagement in a privacy-compliant way to verified dealership sales. This week the companies plan to make the results public.

Despite the call for a slowdown of AI development from Anthropic CEO Dario Amodei and other tech CEOs, retailers like Chewy are preparing for an agentic future.

Advertisers likely did not anticipate the top tech execs' sudden calls for a voluntary AI slowdown, as they spent the past year bracing for massive declines in traditional web traffic and ad monetization caused by AI.

Google's automated systems will match ads based on the actual language of the ad copy and landing pages. The ad platform will also begin to favor ads and landing pages with the language that matches the search term.

Autonomous functions will become the operating model, as generative AI gives brands an opt-out from browser cookies in this rewired world. The tech transition is a way for brands to gain better targeting options from advertising and marks a transition from digital to agentic commerce.

Two updates can help brick-and-mortar stores attract local buyers and measure results from online ads that drive in-person sales.

An MIT Media Lab study found use of ChatGPT for writing tasks causes a 32% reduction in active mental effort and a significant decrease in brain connectivity, reducing critical thinking skills.

Nvidia confirmed Thursday it has entered into a definitive agreement to acquire Hugging Face for $12.93 billion - a move that will have long-lasting effects for advertisers and tech companies working to develop AI features.

Google will now have the ability to predict changes in consumer behavior hours or days before they happen to more accurately target ads through a weather forecasting model that generates predictions every hour by drawing on live satellite data rather than waiting for government-produced datasets that update every six hours.

Google now wants users' memories and chats imported from other chatbots into Gemini. This will have a substantial impact for advertisers.