by Laurie Sullivan on Oct 3, 4:04 PM
Kantar expects ad spending to rise for 2019 compared with the prior year, according to an analysis of 25,000 retail keywords.
by Laurie Sullivan on Oct 2, 2:35 PM
The personalized feature, based on items already purchased from the company, serves subsets of "algorithmically generated items" delivered "in the form of a shoppable styling recommendation," said Stitch Fix CEO Katrina Lake during an earnings call.
by Laurie Sullivan on Oct 1, 2:59 PM
Marketers that use call tracking are more confident in their use of first-party offline data, according to research released Tuesday from Invoca, a call tracking and conversational analytics company.
To read more articles use the ARCHIVE function on this page.