by Laurie Sullivan on Dec 2, 2:12 PM
Kids' lists for Santa at the mall can't be aggregated. An interactive texting technology changes the story.. what if marketers could aggregate millions of texts to Santa to drive performance?
by Laurie Sullivan on Dec 1, 3:57 PM
A study by McAfee and 3Gem found 34% of respondents have been victims of online scams in the holiday season, revealing how shifts in shopping activity expose consumers to new risks.
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