• The Keyword Or The Content? A Modern-Day Chicken And Egg
    It's interesting how everyday assignments can sometimes challenge core conventional wisdom. I was speaking with a new client recently about very broad digital marketing opportunities. This client had extended our meeting invitation to a consultant who had been retained to manage search engine marketing specifically. I began the conversation by starting down a familiar path: discussing business goals, key performance indicators (KPIs), requisite content and offers.
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