In a partnership announced Wednesday with Google, Bidalgo is joining the Premier Partner for Mobile Advertising program in Google's Universal App Campaigns to help app marketers "master" UAC, which helps marketers target ads based on business goals across Google Play, Google Search, YouTube and the millions of third-party sites and apps in the Google Display Network.
As more consumers begin to make purchases with their voice, the ability to identify the person through inflections and behavioral tones in their speech patterns could help to improve ad targeting -- if skillful impersonators cannot fool the technology.
Direct website traffic is the most influential ranking factor among 17 influences, according to the findings from a study released Monday. It turns out that when those searching online type in a URL to go directly to a website it is a good sign to Google that the domain has high authority and value.
The Russian influence seems to go much further than political ads. Google says the company's circumstance is different from other companies like Facebook and Twitter because it allows political ads to serve through its search engine, website with its ad-serving platform called AdSense, and video site YouTube.
Knowledge Panels on Google for news publishers will help people learn more about publications in search results and establish trust in unfamiliar publications by allowing them to reveal useful information based on search queries.
Two in five marketers participating in the study believe chatbot use will increase for their company in 2017. Respondents with 15 or more years of experience noted the need for chatbots, with 49% saying they plan to increase their use of chatbots.
Data can just about make anything possible, include estimating the wait time at a restaurant and comparing one product with another. Uber Eats uses data and algorithms to determine order and delivery times for food.
Companies are not supposed to be able to pinpoint someone's exact location, but location tracking using search and other data from mobile devices has made it increasingly feasible.
Google uses automated algorithm design (AutoML) to build models that can automatically classify images and detect objects. In a blog posted earlier this week, Google researchers explain the automation of machine-learning algorithms based on large sets of data to quickly identify objects in photographs, for example
Digital Content Next CEO Jason Kint tweeted a chart on Twitter Thursday showing how Google and Facebook control the advertising market. Using data from eMarketer and others, the chart shows "how the two platforms inhaled the digital advertising market" between 2004 and 2017.