• Groupon's 'Oh S***' Campaign Touts Last-Minute Deals For Last-Minute Shoppers
    The media buy runs across TV, online video and radio through Christmas. Networks include Bravo, HGTV, Discovery, Food Network, E!, Lifetime, Oxygen, CBS, ESPN, and Fox.
  • McCann Health's Gut-Wrenching Film About Rx Overdoses
    The film shows a harried mom popping a prescription pill, leaving the bottle on a table and quickly kissing her adolescent child goodbye before bolting out the door.
  • Just What I Always Wanted: R/GA's Holiday Hintlist
    R/GA and Verizon have partnered with Spotify this holiday season to create a tool that enables gift givers to zero in a little more precisely on what's desired and gift receivers the ability to point them in the right direction.
  • Burns Group 'Transforms' Eleven James
    After 10 months of collaboration, watch subscription service Eleven James is unveiling its new brand identity developed with BGIN, a division within Burns Group focused on “startup brand transformation.” This "soup to nuts" makeover is designed to expand the platform beyond male watch aficionados to affluent consumers of both genders. The refresh includes strategy, brand architecture, brand communications platform, visual identity (including packaging), and refreshed messaging.  
  • Cat Footwear's Global Campaign From Y&L
    The global media buy targets Cat's youthful "earthmover" demographic, essentially blue-collar men and women who are between the ages of 18 and 35.
  • The (Boss) Revolution Will Be Televised
    IDT Telecom and its agency, Dentsu's Gravity, are introducing the company's first holiday TV spot to raise awareness for its Boss Revolution services. The mobile app and prepaid international calling service enables people to make inexpensive international calls to both mobile and landline phones. In addition, calls are free from app to app on mobile. The company's target audience is primarily immigrants and others that seek to reach others internationally. The creative - in both English and Spanish - features several kids demonstrating their niceness during the holiday season through activities like baking cookies as they state their preference for ...
  • Spotify's '2018 Goals' Campaign
    Spotify is back with another quirky end-of-year campaign—two campaigns actually, both consumer and B2B. The efforts use company data to tell stories and comment on culture. This year’s theme, “2018 Goals,” features over 70 artists in 18 markets globally and showcases humorous goals for fans to strive for in 2018, based on this year’s biggest hits.  Billboards have been placed in markets around the U.S. In New York, ‘goal’ messaging includes “Hit the dance floor with the person who made a playlist called “DADDY PENCE COME DANCE,” and “Take a page from the 3,445 people who streamed the “Boozy Brunch” playlist ...
  • Y&R Leads New Branding Effort For U.S. Navy
    The U.S. Navy is introducing a new brand identity, tagline and creative campaign designed to reach a new generation of recruits. Created by Y&R North America, the first wave of the campaign – including the new “Forged by the Sea” tagline and brand platform – will launch at the Army-Navy game on December 9 in Philadelphia. The game-day launch represents only the first wave of an integrated marketing campaign that will include a steady level of advertising on digital and social media platforms during the winter, before a full rollout in March. Additional marketing elements will debut throughout the year. “Sea ...
  • Happy Holidays From The SunTrust (Financially) 'Confident Carolers'
    SunTrust is introducing a holiday-themed social media campaign based on the insight that 43% of Americans feel pressure to overspend during the holidays. Developed with 22squared, the creative introduces "Confident Carolers" who tweak popular holiday songs into lyrics about financial wisdom. For instance, “Oh Christmas Tree” becomes "Big Screen Indecision" and “Up on the Housetop” is transformed into “Sleepless from Online Shopping.” The clips direct viewers to SunTrust's onUp Challenge, a free, gamified, interactive financial advice program. The content--running through December 31--is designed to "help break through a cluttered, busy time of year when most people avoid talking ...
  • Bot To You By Marks & Spencer: 'Christmas Concierge'
    Marks & Spencer and its agency Grey London are debuting The Marks & Spencer Christmas Concierge, a bot that was originally developed during the Facebook Creative Shop Christmas Hackathon. Agencies around the world were challenged to submit ideas that used Messenger in an innovative way in the lead-up to Christmas. Grey London collaborated with M&S to submit what it calls an idea that wasn't "fully formed." However, Grey was the only UK agency among the five shortlisted by Facebook. This won the opportunity to travel to New York to get face-to-face feedback from a panel of executives ...
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