• Senior Citizens Lead Internet Growth
    According to recent findings from Nielsen//NetRatings, senior citizens age 65 and older were the fastest growing age group online, surging 25 percent year over year to 9.6 million Web surfers from home and work in October 2003. Additionally, within the senior citizen age group, Nielsen//NetRatings found that the number of female seniors online jumped 30 percent, while male seniors jumped 20 percent.
  • Key Newspaper Ad Spending Trends In 3rd Quarter
    According to preliminary estimates from the Newspaper Association of America, newspaper advertising expenditures for the third quarter 2003 totaled $10.9 billion, an increase of 1.5 percent over the same period last year, Total ad spending in newspapers for the first nine months was $31.8 billion, up 1.6 percent from the same period last year.
  • Eating Out Approaches Grocery Costs For Some
    According to the Bureau of Labor Statistics' Consumer Expenditure Survey, released in summary by NewStrategist, Americans spend 67 percent as much eating out as they do buying groceries.
  • Special Occasion, Telcom and Internet Services Destinations
    Emails, Hotmails and Messangers collectively reach more that 100 million visitors, while greeting cards and mail serves an audience of only 10 million the first week in November.
  • Voice Interaction on Phone and in Store Dominates Customer Preference
    The first in the "State Of Customer Experience" series by Forrester research, asking how do firms manage their experiences with customers, concludes that there's no one individual responsible for overall customer experience, and phone interactions get top marks in a survey of 110 US firms with annual revenues of more than $500 million.
  • Almost 1/3 of the Online Audience Goes to Real Estate Web Sites
    According to The Media Audit, real estate web sites in 49 metro markets are attracting between 17 and 32 percent of those who go online, regularly or occasionally, during an average weekday. "The real estate web site audience is comparable to that of the automobile web sites, says Bob Jordan, president of International Demographics/The MediaAudit. In almost all of the Media Audit markets the competition is between Realtor.com, Apartments.com and the web sites of local dailies in each market.
  • Online Holiday Spending To Increase 21% In 2003
    Jupiter Research announced that it forecasts that online holiday retail sales will be $17 billion, a 21% increase over online consumer spending in 2002. Despite the fact that 46% of consumers stated they will shop more than four weeks before the holiday, Jupiter Research expects the convenience of online purchasing, the primary reason consumers shop online, to push purchasers to the very edge of the buying season.
  • Buzzworthy New Nameplates Are Crossover Vehicles
    AutoVIBES, the new monthly automotive omnibus study from Harris Interactive and Kelley Blue Book tracking new vehicle nameplates, reveals the models generating the most 'buzz' during October 2003. Among 26 new nameplates, four out of the top five are crossover vehicles.
  • DRTV Growth Set to Surge
    According to DRTV Quarterly, while most consumer spending trends are declining, ranging from minor corrections to catastrophies, DRTV continues to surge forward as the medium of choice because consumers respond to DRTV to the tune of $2 Trillion US worldwide, outperforming the global motion picture industry by wide margins.
  • Broadband Internet and Household Income Go Hand-in-Hand
    An upcoming Leichtman Research Group report, Broadband, Cable and DBS Across the US, based on information from the Federal Communications Commission (FCC), Media Business Corp. and others, found that Massachusetts, New Jersey, New York and Connecticut led the nation in residential penetration of high-speed Internet subscribers at the start 2003.
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