A recent study of organic search and paid-search data analyzes the type of search results from a query that lead the searcher from the engine to a website.

Pinterest published a list of trending pins amidst the COVID-19 lockdown. The company says those searching the site are looking for "accurate information and curated inspiring ideas." Since brands want to know more about what site searchers seek, the company said it will focus on what pinners need during the crisis.