by on Aug 11, 3:30 PM
BBDO New York and Cutwater are the two remaining agencies vying for Hyatt's global creative chores.
by on Aug 4, 3:48 PM
Allen & Gerritsen has been hired to develop a brand identity and launch Boston's new National Lacrosse League team, the Boston Blazers.
by on Aug 4, 3:47 PM
Wachovia has narrowed down the contenders for its creative and media chores to four teams. Merkley + Partners and OMD; Young & Rubicam and Maxus; Lowe and Universal McCann; and Ogilvy & Mather and Maxus will compete for the $145 million account.
by on Aug 4, 3:47 PM
Farmers Insurance placed creative and media duties on its $50 million ad account in review. Incumbent Campbell-Ewald will defend.
by on Aug 4, 3:47 PM
Deutsch has been awarded a variety of creative assignments for Anheuser-Busch.
by on Aug 4, 3:47 PM
Home Depot placed its $600 million marketing account, which includes creative, media, online and PR chores, in review.
by on Aug 4, 3:47 PM
Fallon, Avrett Free Ginsberg and JWT are the three finalists vying for lead creative duties on Tidy Cats' $15 million account.
by on Aug 4, 3:47 PM
Mediaedge:cia was awarded U.S. media buying and planning chores on the $300 million Novartis account, without a review. MindShare previously handled the work.
by on Aug 4, 3:47 PM
Horizon Media has been named media agency of record for Bionorica's national U.S. fall launch of Sinupret, a natural sinus remedy that will be sold in Wal-Mart and other retailers nationwide. Horizon Media will provide media planning and buying services including consumer response analysis and communications optimization.
by on Aug 4, 3:47 PM
Moroch has been named agency of record for five additional McDonald's co-ops, bringing the agency to a total of 54 co-ops from coast-to-coast. Moroch's new accounts include the Rocky Mountain Advertising Co-op Association, Southern Colorado Co-op, Milwaukee Co-op, Greater Northwest Florida Co-op and Southern Arizona McDonald's Owners Association.