• Hyatt
    BBDO New York and Cutwater are the two remaining agencies vying for Hyatt's global creative chores.
  • Boston Blazers - Allen & Gerritsen
    Allen & Gerritsen has been hired to develop a brand identity and launch Boston's new National Lacrosse League team, the Boston Blazers.
  • Wachovia
    Wachovia has narrowed down the contenders for its creative and media chores to four teams. Merkley + Partners and OMD; Young & Rubicam and Maxus; Lowe and Universal McCann; and Ogilvy & Mather and Maxus will compete for the $145 million account.
  • Farmers Insurance
    Farmers Insurance placed creative and media duties on its $50 million ad account in review. Incumbent Campbell-Ewald will defend.
  • Deutsch - Anheuser-Busch
    Deutsch has been awarded a variety of creative assignments for Anheuser-Busch.
  • Home Depot
    Home Depot placed its $600 million marketing account, which includes creative, media, online and PR chores, in review.
  • Tidy Cats
    Fallon, Avrett Free Ginsberg and JWT are the three finalists vying for lead creative duties on Tidy Cats' $15 million account.
  • Novartis - Mediaedge:cia
    Mediaedge:cia was awarded U.S. media buying and planning chores on the $300 million Novartis account, without a review. MindShare previously handled the work.
  • Horizon Media - Sinupret
    Horizon Media has been named media agency of record for Bionorica's national U.S. fall launch of Sinupret, a natural sinus remedy that will be sold in Wal-Mart and other retailers nationwide. Horizon Media will provide media planning and buying services including consumer response analysis and communications optimization.
  • Moroch - McDonald's
    Moroch has been named agency of record for five additional McDonald's co-ops, bringing the agency to a total of 54 co-ops from coast-to-coast. Moroch's new accounts include the Rocky Mountain Advertising Co-op Association, Southern Colorado Co-op, Milwaukee Co-op, Greater Northwest Florida Co-op and Southern Arizona McDonald's Owners Association.
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