• Surf - BBH
    BBH was awarded additional advertising chores for Surf detergent. The agency now handles work in the Philippines, Vietnam, South Africa and Turkey.
  • Bristol-Myers Squibb
    Bristol-Myers Squibb placed its $170 million media account in review. Incumbent Mindshare is defending.
  • TGI Friday's
    Publicis, The Martin Agency, Doner and Cramer-Krasselt are the four agencies remaining in contention for TGI Friday's creative and media accounts. Deutsch Los Angeles previously handled the account.
  • Mike's Hard Lemonade - Horizon Media
    Mike's Hard Lemonade awarded Horizon Media offline and online media duties on its $10 million advertising account. R.J. Palmer previously handled the work.
  • T.J. Maxx
    Publicis, Bartle Bogle Hegarty, Lowe, Grey and GSD&M Idea City are the five agencies vying for T.J. Maxx's broadcast creative work. Mullen previously handled the account.
  • Galaxy Nutritional Foods - Engauge
    Galaxy Nutritional Foods, a developer and marketer of cheese alternatives and organic foods, selected Engauge as its agency of record. The agency's Orlando office will lead the account.
  • Wieden + Kennedy - Delta Air Lines
    Delta Air Lines tapped Wieden + Kennedy as its global agency of record. The account will be led by W+K New York with regional support from W+K Portland, Amsterdam and Tokyo. The account is valued at $20 million.
  • OMD -Sony PlayStation
    Sony PlayStation awarded OMD media duties in Australia, France, Germany and Italy, following a review to consolidate work. The business is valued at $150 million.
  • Dentsu America - Chapman University College
    Chapman University College named Dentsu America to handle its rebranding duties. The account is valued at $8 million.
  • Nationwide Insurance - McKinney
    Incumbent TM Advertising was eliminated from Nationwide Insurance's review of creative chores; the company awarded the work to McKinney. TM Advertising was lead creative agency for ten years.
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