• BIZ DEV: The Escape Pod Adds More Chervon Business
    Power Tool maker Chervon has appointed The Escape Pod as AOR for SKIL and SKILSAW tool brands, responsible for creative, TV, radio, digital, social and experiential. The appointment came as a result of Chervon’s purchase of the SKIL/SKILSAW brands from Bosch Tools. The acquisition was completed earlier this year.The Escape Pod is AOR for Chervon's EGO Power+ brand, and the client opted to consolidate the agency assignments for the acquired lines with its existing agency.  
  • BIZ DEV: Deloitte's Heat Wins John Hancock Account
    John Hancock Insurance has selected creative agency Heat—now part of Deloitte Digital—as its global creative agency, after a review, the companies have confirmed. The incumbent was Interpublic’s Hill Holliday, which had serviced the account for more than 30 years but did not participate in the review. Consultant Deloitte acquired  San Francisco-based Heat in February of 2016 and the shop opened a New York office a few months later. Heat put a statement on its website about the win in which it credited parent Deloitte with a big assist:  “We’ve been holding this secret in for a few weeks now, ...
  • McDonald's Consolidates Regional Buying With OMD, Reviews Co-Op Creative Assignments
    As part of an overhaul of its local and regional marketing efforts, McDonald’s has consolidated media buying for its regional cooperative marketing groups with OMD, the Omnicom Media Group agency that already handles the fast food giant’s national media assignment. McDonalds is also reviewing assignments for dozens of creative agencies that work for the chain’s co-op marketing groups around the country. Ad Age reported that the firm seeks to reduce the number of regional agencies its uses from 60 to about 10.OMD declined to comment, referring calls to the client. Terri Hickey, Senior Manager, Global Corporate Communications at McDonald's, ...
  • BIZ DEV: Stonyfield Appoints GYK Antler AOR
    Stonyfield has appointed GYK Antler as its first creative agency of record for all of the organic yogurt's brands, including Stonyfield YoBaby, Stonyfield YoKids, and Brown Cow. Previously, GYK Antler was one of several agencies working on projects for the brand but the majority of campaign work under the NH-based company will now be consolidated under the NH-based agency.  The move follows last week’s announcement by Danone that it is selling its Stonyfield subsidiary to French dairy company Lactalis for $875 million. When that deal closes the two firms will become fierce competitors in the yogurt sector.  According to reports ...
  • BIZ DEV: Droga5 Wins Tencent Gaming Account
    Chinese tech giant Tencent has selected Droga5 to work on strategy and creative development for its massive gaming division after a competitive pitch. The first campaign is slated to launch before the end of 2017. Tencent is a leading provider of online services and well known for its popular messaging app WeChat, which had 889 million monthly active users at the end of 2016. Tencent is also said to be the industry leader of  the online gaming market in China by revenue and user base, with globally popular games including the Clash Royale and Clash of Clans series, Hay Day ...
  • Halo Top Selects Red Tettemer O'Connell + Partners To Execute Its First National Campaign
    Halo Top is moving creative from in-house to Red Tettemer O’Connell + Partners (RTO+P) as the ice cream brand introduces its first national ad campaign. Timed to coincide with the July 4th holiday weekend, the concept plays-off “The Perfect Pint” tagline by contrasting a devil with an angel to highlight the brand's "perfect" low-calorie, high-protein, and low-sugar ice cream. Directed by Casey Storm of Anonymous Content, four digital spots show how the Devil (who enjoys the guilt that comes with high calorie ice cream) is extremely displeased because the Angel has discovered that Halo Top is the perfect antidote ...
  • BIZ DEV: McGregor Industries Appoints Warchawski As Its AOR
    McGregor Industries has appointed marketing agency Warschawski as its first AOR for the family-owned company that details, fabricates and installs metal components for residential and commercial buildings. Warschawski will work with McGregor Industries to create integrated marketing communications campaigns, including PR and digital, to reach "decision makers" in the construction industry. Warschawski will also create new marketing campaigns designed to highlight the company's proprietary McGregor Stair Systems.
  • MediaCom Wins PSA Group Auto Assignment
    WPP"s MediaCom has been awarded global media duties for PSA Group, the French auto concern that owns Peugeot and Citroen, and which this week won regulatory approval to acquire German carmaker Opel from General Motors. PSA Group spends an estimated $1 billion annually on ads. The win partially offsets the agency’s loss of the estimated $2 billion Volkswagen assignment to PHD last year.
  • BIZ DEV: Electrolux Selects Anomaly For Big New Agency Assignment
    Home appliance manufacturer Electrolux has added MDC Partners’ Anomaly to its agency roster after a competitive pitch.  Anomaly’s remit includes brand and marketing strategy, digital transformation and developing consumer experiences. It spans Small Domestic Appliances and Home Care globally, as well as leadership of all activity for Electrolux’s Major Domestic Appliances across the Europe Middle East & Africa region. The account will be led out of Anomaly’s London office but also draw upon talent from the wider agency network, especially Amsterdam, Berlin and Shanghai. The move follows the client’s appointment of WPP’s VML as Lead North American marketing agency last ...
  • BIZ DEV: Big Spaceship Selected For JetBlue Digital Design Duties
    JetBlue has selected Brooklyn-based Big Spaceship as its digital design partner. The agency will be responsible for JetBlue’s digital experiences, including its responsive site, mobile and tablet applications, user experience, design and development. Adweek had the news first.
Next Entries »