Rug and textiles furnishings company Jaipur Living has appointed Haberman as its marketing agency partner following a formal review. Haberman will oversee content strategy, creative, digital and social media support. Work will focus on the brand's purpose-driven advocacy, authenticity and design story, the agency said. 

On-demand delivery platform DoorDash has appointed Kepler Group to manage programmatic media buying and optimization. Kepler will support DoorDash's efforts to recruit both customers and drivers from its San Francisco office.  

Sports drink Bodyarmor has appointed Laundry Service as its creative AOR following a competitive review.  The agency will be responsible for strategic and creative executions for the brand across TV, digital, social, OOH and print.  The  agency's first work for its new client will debut in 2020. 

The Initiative, a cannabis industry accelerator program focused on female founders, has tapped R2C Group for advertising and marketing services.  “We saw a need and created a practice around it,” said Jane Crisan of R2C Group. “Our agency continues to innovate based on what we see in the marketplace and we have been watching cannabis for a while now. This partnership solidly fits into our mission to support female-founded businesses as well.”  The Initiative works to ensure that female-founders have better chances to launch and succeed in the burgeoning cannabis sector. Among its services are networking events, retreats and programs …

Travelocity has appointed Proof as the travel brand's new creative agency of record and Havas-owned Arena Media in Chicago to handle media duties. The appointments follow separate creative and media reviews. Austin, TX-based Proof beat out several finalists, including incumbent Campbell Ewald, which has held the account since 2015 when Travelocity was acquired by Expedia.

The U.S. Air Force has selected MaxAudience to be its social media agency for recruiting after a review.  An Air Force rep stated, "After several months of searching, we have chosen MaxAudience to handle our social media campaign for recruiting. We are very happy to partner up with such a proven company that has shown time and time again over the years that they are on the cutting edge of innovation in the social media space."  San Diego-based MaxAudience has worked with blue chip clients like Intel, LendingTree, Duke University and numerous others.