BBDO Worldwide, New York, has won the $34 million account for Aquafina, a bottled water brand owned by Pepsi-Cola. The agency beat out Element 79 & Partners, Chicago and DDB Worldwide, New York.
Leap Wireless International is looking for an agency to manage its $15 million advertising account.
BBDO West Los Angeles has been awarded all advertising duties for Air New Zealand. BBDO West was awarded the account without a review. The agency will handle all creative branding, promotions and media buying in the United States for the airline.
Deutsch, NY has won Monster's global creative account. The agency beat out fellow New York-based agencies Saatchi & Saatchi and DDB.
Goodby, Silverstein & Partners, San Francisco has been awarded a corporate branding assignment from AT&T Wireless.
Kirshenbaum Bond & Partners has won creative duties for the Jergens and John Frieda Professional Hair Care products $95 million account. Arnold, New York, was the runner up.
Interpublic's Universal McCann, New York, will handle U.S. media buying and planning for Bass ale, and McCann-Erickson Worldwide, New York, will manage global creative for the brand.
The Head of the Schuylkill Regatta, the largest one-day rowing event in the world, has named AdMark Network, Inc. as their agency of record. AdMark will work with company personnel to support the marketing, communications and sponsorship efforts of the internationally recognized event. Projects include media relations, collateral material development, event management, sponsorship management and advertising.
Cote & D'Ambrosio announced that the firm has been named agency of record by Rhode Island-Vineyard Fast Ferry, the company operating high-speed ferry service from Quonset Point, RI to Martha's Vineyard. Cote & D'Ambrosio has developed a logo for the new service and created a billboard that will appear in two locations on Interstate-95. The agency has also produced a TV commercial that will air initially in Rhode Island.
Royal Philips Electronics has named DDB Worldwide as its sole global advertising agency.