Deutsch New York, won creative duties on Tylenol's $115 million account. The agency beat out Hill, Holliday, Connors, Cosmopulos and The Martin Agency. Saatchi & Saatchi, New York, previously handled the account.

Carr Knowledge, a full-service advertising and marketing agency, announced that they will provide media planning and buying and creative consultation to home improvement company State Roofing.

Six agencies have advanced in the battle for AOL's offline media account, estimated at $300 million. They are: Incumbent Initiative Worldwide, Starcom MediaVest, Zenith Optimedia Group, Mediaedge:cia, Carat and OMD/PHD.