StarLink Worldwide has been awarded various media assignments for Gardner Geary Coll advertising, San Francisco. The assignment consists of media planning, research and buying for a number of GGC clients. Combined billings are estimated at $25 million. The agency beat out Carat for the account.

First Marketing and the La Quinta Corporation, Dallas, have extended their partnership through a two-year, multi-million dollar contract where First Marketing will create print, Web and on-property guest communications for the lodging company.

Sanna Mattson MacLeod, New York, has been named agency of record for Evergreen Mortgage. The agency will handle branding, advertising, and direct mail, as well as the creation of sales material.

WNBA basketball team the Connecticut Sun has selected New Haven-based Mason & Madison, Inc., as its agency of record. The agency will provide creative and media placement for all forms of advertising including TV, radio, outdoor and print. In addition, M&M will be assisting with the development of sales support materials, literature, promotions and venue signage.

Jamba Juice has named Publicis & Hal Riney to handle its creative and media duties.

Burrito chain Chipotle has named Mother, New York, as its creative agency of record.

The Sports Authority has made Cliff Freeman & Partners its agency of record.

AOL has brought the competition down to three agencies vying for its offline account. The advancing agencies are incumbent Initiative Worldwide, New York and Los Angeles; Carat, New York; and Starcom MediaVest, Chicago.

After a six-week review, Dialog Telecommunications has named Boone/Oakley, Charlotte as its first agency of record. Planned spending is more than $1 million. Media will include print, TV, radio and direct mail.

Della Femina Rothschild Jeary and Partners has been named agency of record for camera manufacturer Pentax USA. The multi-million dollar account will include consumer and trade advertising across broadcast, print and online media. The agency will launch the campaign with ads promoting Pentax's new line of digital cameras.