OMD will handle the media for the Liberty Medical Supply direct marketing account won by sister agency Rapp Collins Worldwide. Liberty Medical Supply is a direct-to-consumer Medicare provider of diabetes testing supplies and medications and other diabetes management products. Rapp Collins Worldwide, New York, will handle a TV ad campaign and other direct marketing initiatives. The budget is $55 million.
Durst Image Technology has selected Martino Flynn as its marketing communications agency to develop sales and marketing materials, including trade advertisements, collateral packages, and trade show support materials.
Mindshare has held on to media planning and buying duties on American Express' account. Industry sources estimate spending to be more than $350 million.
Toys "R" Us has put its creative account in review. Leo Burnett USA, Chicago, presently handles the account.
Oracle has placed its media buying and planning account in review. MediaCom currently handles the account, and a decision will be announced in May. Select Resources International is handling the review.
Kirshenbaum Bond & Partners, New York, has been awarded Mohegan Sun's $25 million media planning and advertising account.
Carr Knowledge has been selected by Grant's Ales & Yakima Brewing and Malting Company to serve as the advertising agency of record. The agency will design and implement all radio, TV, interactive, and print advertising. New product packaging and public relations will also be handled by the agency.
USA Today has named McCann Erickson in New York and Universal McCann as its national marketing, advertising and media agency. The assignment includes strategic, creative and media responsibilities. Billings were not disclosed.
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