After more than 10 years together, Electronic Arts will not be renewing its contract with SEE advertising when it expires March 31, 2005. EA will continue to work with SEE on its winter lineup of titles and will announce a new agency of record in the coming weeks.

etnies, a skate shoe brand, has selected Open Minds to handle non-endemic strategic media planning and placement. Budgets are undisclosed.

Ocean Development Group has selected Mullen to handle its integrated marketing efforts for their newest ship, Four Seasons Ocean Residences. The review was managed out of ODG’s Miami headquarters. The campaign, debuting this year, will include national print advertising, direct mail, a Web site, e-mail, design, collateral, public relations, and event marketing. The agency was also awarded all media planning and buying. The account, to be managed out of the agency’s Wenham headquarters, is estimated at $4 million.

ING Direct has named Horizon Media to handle the online banking company's estimated $50 million media planning duties. The media buying will stay with Starlink. Bartle Bogle Hegarty previously handled media for the company.

The Hartford Financial Services Group has appointed Campbell Mithun, Minneapolis, Minn., as its creative agency of record. A new campaign will launch in March during the NCAA basketball championships. Arnold Worldwide previously handled the account, estimated at $20 million. MPG/Arnold will continue to handle media buying.

Payless ShoeSource has placed the creative portion of its North American (U.S. and Canada) account in review. The review does not include media buying, Hispanic advertising, public relations, or international assignments. The company aims to select an agency to produce a fall campaign launch. Payless has hired Joanne Davis Consulting Inc., New York City, to assist in the closed review. The account is estimated at $60 million. Barkley Evergreen & Partners, Kansas City, currently handles the account.

Hill, Holliday has been awarded media planning and buying duties for E-LOAN, an online consumer direct lender. The account will be handled out of Hill, Holliday's San Francisco office, which is dedicated to media planning and buying for clients with a West Coast media presence. According to CMR, E-LOAN spent $50 million in advertising in 2003 and $21 million for the first nine months of 2004.

Schering-Plough has consolidated its global creative business with Omnicom Group and Publicis Groupe. The account is estimated at $400 million.

E*Trade Financial has named BBDO New York its agency of record. The account is valued at $60 million. New work is expected to debut during the first quarter of 2005.

Havas’ Euro RSCG Life has been appointed by Novartis as its global medical education partner for Elidel, its steroid-free prescription cream for eczema, and for projects with Lamisil, a treatment for fungal nail and skin infections. The accounts were won in a competitive pitch and will include an extensive program of activities targeting health care professionals within primary and specialty care. Spending was not disclosed.