Starmark International has been named agency of record for Vista Healthplan, a health benefits company based in South Florida. Spending was not released.
DART (Dallas Area Rapid Transit), has chosen Moroch as its agency of record. The agency will be assigned various projects including media, creative, promotions, research, and Hispanic marketing. Work on the $2.1 million contract began January 1.
JUMBOshrimp Advertising has been selected as the marketing communications agency for NetIQ, a San Jose-based software company providing IT system and security management as well as Web analytics solutions. The agency is developing an integrated campaign to launch the company's security management solutions, which will appear in print and online media. Billings were not disclosed.
Euro RSCG Worldwide and sibling Media Planning Group have withdrawn from Intel's estimated $300 million review.
THQ, the company behind many popular movie-to-video game entertainment offerings, has chosen MindShare's Los Angeles office to run its U.S. media planning and implementation account. The broadcast portion of the THQ account was previously handled by Summit Media. Billings are estimated at $20 million.
Six agencies have advanced in the review for Mitsubishi Motors North America's account. They are BBDO North America of New York; Cramer-Krasselt of Chicago; Publicis & Hal Riney of San Francisco; Temerlin McClain of Dallas; Publicis West of Seattle; and incumbent Deutsch, Los Angeles.
TM Advertising has been named agency of record for Verizon SuperPages.com. The agency will handle online marketing, traditional advertising, online media planning and buying, and business-to-business advertising. Billings were not disclosed, but industry sources estimate its value at $15 million.
California's anti-tobacco advertising contract is in review. Ground Zero Advertising in Los Angeles is the current contractor. The account is valued at $45 million. The contract is set to begin on or around May 1, 2005.
Mullen edged out Connelly Partners, Hill Holliday, and Kirshenbaum Bond + Partners for the TripAdvisor account. Pile and Company, a Boston-based management consulting firm, managed the review. Industry sources value the account to be between $5 and 10 million.
NYCA has been named agency of record for Penta water. The initial plan is valued at less than $5 million.