Red Robin Gourmet Burgers, a restaurant chain that serves gourmet burgers, has hired TM Advertising to handle its traditional media planning and buying duties. Billings are estimated at $3-$5 million. TM will develop a media plan for Red Robin's corporate restaurants for May through the end of the year. In addition, the agency will be planning for at least two franchise groups.

davidandgoliath has been awarded advertising and marketing duties for Bacardi Silver. The agency will create a campaign consisting of TV, radio and outdoor, as well as alternative media and promotional ideas. Spending was not released.

breatheinteractive, a division of WestWayne, has been named interactive agency of record for Southeast Toyota Distributors (SET). The agency will develop an annual campaign including creative development, media planning and buying. Spending was not released.

Macy's has placed its $3.5 million Hispanic account in review. Competing for the account are Conill, Latinvox, CreativeOnDemanD, and La Agencia de Orci & Asociados.

Giant Ideas has been selected as agency of record for inCode Wireless of San Diego, California. Spending was not released.

After a three-month media review, Bally Total Fitness has selected Starcom Worldwide as its general market media planning and buying agency of record. All direct response media will be handled by SMG's Halogen division. Initiative, the incumbent, did not participate in the review. Industry sources estimate the account's value at $80 million.

R/GA has been working with Target to provide online marketing and creative support for the company's Web site, Target.com. The scope of work includes strategic planning and creative execution along with other initiatives. Spending was not revealed.

Just one day after firing Goodby, Silverstein & Partners, eBay has handed BBDO Worldwide its ad account. In 2004 eBay spent $455 million on global online and offline marketing programs. Of that amount, approximately $250 million was spent in U.S. marketing initiatives.

Carat Americas has been awarded the $26 million media account from Rent-A-Center.

Payless ShoeSource has named Martin/Williams as its creative agency. The account is valued at $60 million. The agency bested Cramer-Krasselt, Chicago and Saatchi & Saatchi, New York for the account.