L.L. Bean has tapped WPP's JWT and MEC Interaction units to oversee its $20 million advertising account.
Ikea has placed the creative portion of its estimated $45 to $50 million account in review. The company recently split with Secret Weapon Marketing.
AXA Financial has placed its account, estimated at $10 to $12 million, in review. The Martin Agency previously handled the account. Publicis, Merkley + Partners, and Doremus are competing for the work.
Y&R San Francisco has been selected by AMD as the lead agency for all of the company's North American advertising and integrated marketing communications programs, working alongside sister companies SicolaMartin and Mediaedge:cia. The agency will be responsible for strategy, advertising, creative execution, media planning and buying, and lead generation. The account is valued between $20 and $30 million.
GSD&M has been awarded creative duties on the estimated $80 million BMW of North America account. The agency bested Kirshenbaum Bond + Partners, New York, for the win.
Nintendo of America has selected Vital Marketing as its urban agency of record. Vital Marketing is tasked with increasing Nintendo's market share in the video game industry. The agency will help construct the brands' urban positioning statements and develop image building programs targeting influencer groups within the entertainment industry. Spending was not released.
Starmark International has been named agency of record for The Las Olas Company. The agency has been tasked to provide branding, advertising, public relations and Web site development in an effort to generate brand awareness. Spending was not released.
Following a nine-month review, Silverstein Properties has awarded The VIA Group advertising duties for its 7 World Trade Center account. Billings were not disclosed.
Luxottica Retail, owner of LensCrafters and Pearle Vision, among others, has awarded Starcom USA its media account. The agency bested PHD and Universal McCann for the win. The account is estimated at $60 million.
PBM Products has named bubble, Philadelphia, a gender marketing agency, to handle its upcoming ad campaign for Bright Beginnings infant formula. Work will include print, online and direct mail components and is slated for a 2006 launch. The campaign will target 25- to 34-year-old women with one to three children. The incumbent was The Martin Agency, Richmond, Va. Spending was not released.