Goodby, Silverstein & Partners, San Francisco has been awarded the estimated $12 million Starbucks/PepsiCo Frappuccino account.
Ogilvy & Mather New York has been named agency of record for Unilever North America's Ragu brand. The agency will develop an integrated campaign for the pasta sauce that includes direct marketing, interactive, and CRM components. The account is estimated at $15 million.
Procter & Gamble has reassigned its $800 million North American media planning and buying account for Gillette to Publicis' Starcom MediaVest Group from WPP's MindShare unit. The move follows the completion of P&G's acquisition of Gillette. Broadcasting buying duties will be handled by MediaVest, and print and outdoor media will be handled by Starcom.
SanDisk, a supplier of flash memory data storage products, has placed its $10 million advertising account in review. Grey Worldwide, Publicis, and M&C Saatchi are competing for the work.
Sara Lee International has consolidated its $300 million European media buying and planning account with OMD.
Interactive advertising agency Response Mine has added Flowershop.com as a client, with billings estimated at $1 million. Response Mine is handling SEM and SEO campaigns for the company.
NBC Universal Television Group has awarded its estimated $140 million media buying and planning account to both Horizon Media and Fallon.
Green Mountain Coffee has selected BrandBuzz, a division of Young & Rubicam Brands, as its agency of record.
Discover Financial Services has placed the creative portion of its estimated $80 million account in review. Goodby, Silverstein & Partners resigned the account.
Pinnacle Foods Corporation has awarded the creative portion of its Mrs. Paul's and Van de Kamp's brands to LaunchPad Media.