United Technologies Corp. has placed its estimated $5 to $10 million account in review. Doremus currently handles the account and will defend its work.
Andersen Corp. has placed its $32 million account in review. Campbell Mithun currently handles the account.
Bermuda Department of Tourism has placed its $10 million account in review. Arnold Worldwide previously handled the work and will not defend the account.
Widmeyer Communications has been hired by the U.S. Department of Health and Human Services (HHS) to assist the Health Resources and Services Administration (HRSA) in raising awareness of the risks associated with poisoning. The $1 million communications campaign will educate the public about poison exposure prevention. In addition, HHS also renewed Widmeyer's contract on the Take a Stand. Lend a Hand. Stop Bullying Now! Campaign, valued at $500,000.
LensCrafters has awarded DDB Chicago its estimated $50 to $60 million account. Deutsch New York previously handled the account.
Visa USA has moved its estimated $330 million creative account from BBDO to TBWA/Chiat/Day.
Liberty Mutual has selected Hill, Holliday of Boston as its agency of record. The agency bested Arnold Worldwide Boston; Euro RSCG New York; and incumbent kirshenbaum, bond + partners New York for the win. Pile and Company managed the review. The account is worth $60 million.
BC-USA, a producer of specialty cheese products, has named MARC USA as agency of record for its Alouette brand. Grey Worldwide, New York previously handled the account. A multi-media campaign will launch in 2006. Spending was not released.
IKEA North America has renewed its contract with Horizon Media through 2006. There was no review. The agency was awarded media buying and planning for IKEA's Los Angeles market in April 2004, and won the U.S. media buying and planning account in February 2005. Horizon will handle Communication Channel Planning, all media buying, and local promotions for IKEA. Billings are estimated between $50 and $60 million.
Van Gogh Vodka has moved its interactive account, estimated at $4 million, to ComMarketing.