Unisys has placed its $10 million advertising account in review. Grey Worldwide previously handled the account.
Alltel has awarded Campbell-Ewald its digital marketing initiatives. The agency is currently Alltel's brand agency of record. In addition, Campbell-Ewald is now responsible for Alltel's consumer Web sites. The agency will also handle online marketing, search engine optimization, and digital and interactive projects.
Universal McCann has retained media planning and buying duties on the Sony Corporation of America account. The account, valued at $600 million, has been with Universal McCann since January 2002.
Cliff Freeman & Partners has been named agency of record for Amerifit Nutrition's Sootherbs and Vitaball brands. The agency will handle all creative and media planning duties. Spending was not released.
The New York Jets has retained AKQA for interactive marketing and web development services. The agency will redesign the New York Jets Web site, including its online store and Generation Jets kid's site. The redesigned sites will launch in April.
Nicholson Kovac has been tapped to provide media planning and buying services for Houlihan's Restaurants, Inc. The agency will support all Houlihan's Corporate restaurants and provide media planning and buying services to Houlihan's strategic partners as needed.
Carsmetics has charged Ad Partners with creating a brand overhaul for the Tampa-based chain.
Rail Europe, a supplier of European rail and travel related products, has hired TAXI New York to create a non-traditional advertising and marketing campaign designed to build awareness of its brand and to raise perceptions of European train travel among U.S. travelers. The campaign, scheduled to launch in the second quarter of 2006, will consist mostly of interactive components. Spending was not released.
Miller Brewing has placed its $300 million media account in review. Roth Associates is handling the review. Starcom, the incumbent, will defend the account against Carat and Mindshare.
The Aresty Institute of Executive Education at the Wharton School of the University of Pennsylvania has selected Red Tettemer to create an online and offline campaign to build enrollment for the Executive Education division. The account was awarded after a review of undisclosed New York and Philadelphia agencies. Billings are estimated at more than $2 million over the next 12 months.