by on Jan 30, 7:00 PM
McAfee has selected Just Media as its global corporate media buying and planning agency of record, following a review. Grey San Francisco will retain creative duties for McAfee.
by on Jan 30, 7:00 PM
Banana Republic has named aR Media as its creative agency of record. Goodby, Silverstein and Partners previously handled the work.
by on Jan 23, 4:30 PM
Panasonic has placed its $60 million advertising account in review. Grey Worldwide previously handled the work. Arnold Worldwide; Modernista!; Bartle Bogle Hegarty; Merkley + Partners; Berlin Cameron United; and Kirshenbaum Bond & Partners are competing for the work.
by on Jan 23, 4:30 PM
Cabot, the stainmaker, has placed its $3 million advertising account in review.
by on Jan 23, 4:30 PM
EarthLink has placed its advertising account, estimated between $50 and $60 million, in review. Gotham, Lowe Worldwide, J. Walter Thompson, Saatchi & Saatchi, DDB Worldwide and Merkley + Partners are vying for the account.
by on Jan 23, 4:30 PM
Discover Financial Services has placed creative duties on its $80 million account in review. The agency parted ways with Goodby, Silverstein & Partners last year. Foote Cone & Belding Worldwide, Young & Rubicam, Cramer-Krasselt, Campbell Mithun, The Martin Agency, and Rubin Postaer & Associates are competing for the account.
by on Jan 23, 4:30 PM
The Aresty Institute of Executive Education at the Wharton School of the University of Pennsylvania has selected Red Tettemer to create an online and offline campaign to build enrollment for the Executive Education division. The account was awarded after a review of undisclosed New York and Philadelphia agencies. Billings are estimated at more than $2 million over the next 12 months.
by on Jan 23, 4:30 PM
Miller Brewing has placed its $300 million media account in review. Roth Associates is handling the review. Starcom, the incumbent, will defend the account against Carat and Mindshare.
by on Jan 23, 4:30 PM
Rail Europe, a supplier of European rail and travel related products, has hired TAXI New York to create a non-traditional advertising and marketing campaign designed to build awareness of its brand and to raise perceptions of European train travel among U.S. travelers. The campaign, scheduled to launch in the second quarter of 2006, will consist mostly of interactive components. Spending was not released.
by on Jan 23, 4:30 PM
Carsmetics has charged Ad Partners with creating a brand overhaul for the Tampa-based chain.