• Houlihan's Restaurants - Nicholson Kovac
    Nicholson Kovac has been tapped to provide media planning and buying services for Houlihan's Restaurants, Inc. The agency will support all Houlihan's Corporate restaurants and provide media planning and buying services to Houlihan's strategic partners as needed.
  • AKQA - New York Jets
    The New York Jets has retained AKQA for interactive marketing and web development services. The agency will redesign the New York Jets Web site, including its online store and Generation Jets kid's site. The redesigned sites will launch in April.
  • Cliff Freeman & Partners - Sootherbs and Vitaball
    Cliff Freeman & Partners has been named agency of record for Amerifit Nutrition's Sootherbs and Vitaball brands. The agency will handle all creative and media planning duties. Spending was not released.
  • Universal McCann - Sony
    Universal McCann has retained media planning and buying duties on the Sony Corporation of America account. The account, valued at $600 million, has been with Universal McCann since January 2002.
  • Honest Mechanics Advertising and Brand Engineering - Fleetwood RV
    Fleetwood RV has named Honest Mechanics Advertising and Brand Engineering as its agency of record. The agency will be responsible for creating a brand and collateral campaign. Spending was not released.
  • North Carolina Lottery Commission
    North Carolina Lottery Commission has placed its $8 million advertising account in review.
  • MassMutual Financial Group
    MassMutual Financial Group has placed its advertising account, estimated at $15 to $20 million, in review. Lowe Worldwide currently handles the work and will defend the account.
  • Goodby, Silverstein & Partners - Hewlett-Packard
    Goodby, Silverstein & Partners, San Francisco, has been tapped to create a global assignment for Hewlett-Packard. Billings are estimated at $300 million.
  • IKEA - Deutsch
    IKEA has awarded Deutsch creative duties on its estimated $60 million account. Deutsch and IKEA first worked together in 1989, parting ways in 2000.
  • Six Flags
    Six Flags has placed the creative portion of its $70 million advertising account in review. Doner presently handles the work.
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