• CBS
    CBS has placed its estimated $130 million media buying account in review. Carat currently handles the work and will defend the account.
  • Six Flags
    Six Flags has placed the creative portion of its $70 million advertising account in review. Doner presently handles the work.
  • IKEA - Deutsch
    IKEA has awarded Deutsch creative duties on its estimated $60 million account. Deutsch and IKEA first worked together in 1989, parting ways in 2000.
  • Goodby, Silverstein & Partners - Hewlett-Packard
    Goodby, Silverstein & Partners, San Francisco, has been tapped to create a global assignment for Hewlett-Packard. Billings are estimated at $300 million.
  • MassMutual Financial Group
    MassMutual Financial Group has placed its advertising account, estimated at $15 to $20 million, in review. Lowe Worldwide currently handles the work and will defend the account.
  • North Carolina Lottery Commission
    North Carolina Lottery Commission has placed its $8 million advertising account in review.
  • Honest Mechanics Advertising and Brand Engineering - Fleetwood RV
    Fleetwood RV has named Honest Mechanics Advertising and Brand Engineering as its agency of record. The agency will be responsible for creating a brand and collateral campaign. Spending was not released.
  • Lee Jeans - Arnold
    Arnold has been chosen to handle creative duties on the Lee Jeans account, estimated at $30 million. The agency bested DDB and Lowe for the win.
  • mcgarrybowen - Kraft
    mcgarrybowen has been added to Kraft Foods' list of roster agencies and is slated to handle creative chores on Kraft barbecue sauce, mayonnaise, and salad dressings.
  • The Magazine Marketing Coalition - Mullen
    The Magazine Marketing Coalition has selected Mullen to develop the magazine industry's multi-year marketing campaign. The campaign will target the advertising community and launches in the first quarter of 2006. The account is valued at $40 million over a three-year period.
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