by on Jan 16, 3:45 PM
CBS has placed its estimated $130 million media buying account in review. Carat currently handles the work and will defend the account.
by on Jan 16, 3:45 PM
Six Flags has placed the creative portion of its $70 million advertising account in review. Doner presently handles the work.
by on Jan 16, 3:45 PM
IKEA has awarded Deutsch creative duties on its estimated $60 million account. Deutsch and IKEA first worked together in 1989, parting ways in 2000.
by on Jan 16, 3:45 PM
Goodby, Silverstein & Partners, San Francisco, has been tapped to create a global assignment for Hewlett-Packard. Billings are estimated at $300 million.
by on Jan 16, 3:45 PM
MassMutual Financial Group has placed its advertising account, estimated at $15 to $20 million, in review. Lowe Worldwide currently handles the work and will defend the account.
by on Jan 16, 3:45 PM
North Carolina Lottery Commission has placed its $8 million advertising account in review.
by on Jan 16, 3:45 PM
Fleetwood RV has named Honest Mechanics Advertising and Brand Engineering as its agency of record. The agency will be responsible for creating a brand and collateral campaign. Spending was not released.
by on Jan 9, 4:11 PM
Arnold has been chosen to handle creative duties on the Lee Jeans account, estimated at $30 million. The agency bested DDB and Lowe for the win.
by on Jan 9, 4:11 PM
mcgarrybowen has been added to Kraft Foods' list of roster agencies and is slated to handle creative chores on Kraft barbecue sauce, mayonnaise, and salad dressings.
by on Jan 9, 4:11 PM
The Magazine Marketing Coalition has selected Mullen to develop the magazine industry's multi-year marketing campaign. The campaign will target the advertising community and launches in the first quarter of 2006. The account is valued at $40 million over a three-year period.