Web Wise Kids, a national nonprofit organization that educates children and parents on how to safely navigate the Internet, has named Draft Chicago as its digital agency of record. Draft will provide its services on a pro bono basis.

Stick and Move has been named agency of record for the Jersey Shore Tourism Corporation (Jersey Shore Alliance) following a month-long review. Future campaigns will use TV, print, and guerilla marketing components. Spending was not released.

Seamless Wi-Fi, a wireless Internet security company, has tapped Nickel Fish Design to create a new Web site and logo for the company. Spending was not released.

Virgin Mobile has consolidated its estimated $15 million account at Mother New York. The now-closed office of Fallon New York previously handled the work.

The Magazine Marketing Coalition has selected Mullen to develop the magazine industry's multi-year marketing campaign. The campaign will target the advertising community and launches in the first quarter of 2006. The account is valued at $40 million over a three-year period.

mcgarrybowen has been added to Kraft Foods' list of roster agencies and is slated to handle creative chores on Kraft barbecue sauce, mayonnaise, and salad dressings.

Arnold has been chosen to handle creative duties on the Lee Jeans account, estimated at $30 million. The agency bested DDB and Lowe for the win.

Cannella Response Television has been named the exclusive long form infomercial media placement agency for The Water Channel. Spending was not released.

Heineken USA has selected Berlin Cameron United to handle creative duties for the upcoming launch of Heineken Premium Light. The account is estimated at $40 million.

Del Taco, a Mexican restaurant chain, has selected Brainsaw as its agency of record. Brainsaw will develop creative for TV and radio commercials. Spending was not released.