OMD scored another account win, nabbing media duties for newly formed CW network. The account is valued at $50 million.

Kelliher Samets Volk has been retained by the Vermont Department of Health's Tobacco Control Program to provide a range of marketing and communications services. The account was awarded after a mandated review, which is required every three years. The account is valued at more than $1 million.

Campbell's Soup Co. consolidated its $300 million-plus global media planning and buying account at Mediaedge:cia, shaking up its media roster in Europe, Asia-Pacific, North America and Latin America. Mediaedge:cia has been Campbell's U.S. media agency of record since 1999.

Coleman Natural Foods has named Cramer-Krasselt Chicago as its agency of record, without a review. Brainstorm Group, Toronto, previously handled the account. Spending was not released.

BabyFirstTV, an educational network targeting 6- to 36-month-old infants and toddlers, has selected Young & Rubicam Brands Irvine and Mediaedge:cia as its agencies of record, following a review. Spending was not released.

MayoSeitz Media was named media agency of record for Cabrini College, a Pennsylvania-based Catholic college.

Travel search engine Kayak.com has chosen The Brooklyn Brothers as its first-ever advertising agency of record. The agency will handle brand advertising for Kayak.com, and provide marketing strategy and creative execution for the site's first-ever ad campaign, scheduled to launch in June. The account is valued at more than $10 million, and consists of offline and online components.

Ignite Health has been awarded an interactive marketing assignment for the oncology business at Cephalon, a biopharmaceutical company.

Young & Rubicam Brands Irvine has been named agency of record for Knowledge Learning Corporation, a provider of early childhood education and care. The national account will consist of advertising, interactive, promotions and direct marketing components. The agency competed with nine other agencies in a review handled by the Zyman Group in Atlanta.

Doner has parted ways with Progessive Insurance, resigning the $350 million account.