Lopez Negrete Communications has been selected to handle strategic and creative duties for Mission Foods' Guerrero brand in the United States.
The University of Pennsylvania Health System has awarded its advertising account to Red Tettemer. SFGT previously handled the account. Billings are between $3 and $4 million. New work is expected in August.
Hard Rock Hotel Chicago has selected digital-telepathy as its digital marketing agency.
J.H. Cohn, a Northeast-based accounting and consulting firm, has selected Peppercom as its agency of record. Spending was not released.
Sara Lee Food & Beverage has named TBWAChiatDay, Los Angeles, as agency of record for the Sara Lee brand. The agency will be responsible for all television, radio, print and outdoor advertising. The account is valued at $35 million.
Colony Tire Corp. has named The Republik, Durham, as advertising agency of record for its retail consumer division, Colony Tire and Service Centers. The account, valued at $1 million, consists of TV, radio, Internet, direct mail and newspaper advertising. New work will break in the summer. Primm Co. previously handled the account.
The Pittsburgh-based Pet Food Division of Del Monte Foods has named Smith Brothers its agency of record for the 9Lives cat food brand. A new campaign will launch nationally in late summer. Doner previously handled the account.
HedgeStreet.com, a government regulated market where traders can hedge against or speculate on economic events and price movements, has chosen Mediasmith to handle its global media planning and buying. The effort includes traditional media, interactive, SEM and SEO.
Miller Brewing is keeping its $300 million media account with Starcom. The agency bested Carat for the win.
OMD has been tapped to handle H&R Block's $100 million media planning and buying account.