by on May 1, 4:00 PM
Emigrant Direct, the online savings division of Emigrant Bank, has named Flying Point Media as its interactive agency of record. The account is valued at more than $10 million. Previously, Flying Point provided Internet marketing services to the company on a consulting basis.
by on May 1, 4:00 PM
BMW Motorcycles has placed its $7 million advertising account in review. Competing for the account are The Concept Farm, Brooklyn Brothers, and G2. The company parted ways with its agency Merkley + Partners earlier this year.
by on May 1, 4:00 PM
Three agencies remain in contention for the Massachusetts State Lottery Commission's $2 million advertising account: Connelly Partners, Mullen, and incumbent Hill Holliday.
by on May 1, 4:00 PM
Incumbent Campbell Mithun, Minneapolis, has retained the estimated $80 million H&R Block advertising account, following a review.
by on May 1, 4:00 PM
Bridgestone Firestone has placed its $25 million creative and media account in review. Grey Worldwide presently handles the campaign.
by on May 1, 4:00 PM
BBDO Atlanta has hit the jackpot. The agency has been awarded a five-year contract to handle the Georgia Lottery account, valued at $20 million per year.
by on May 1, 4:00 PM
Digitas has landed interactive media and creative chores on The Home Depot account. Spending was not released.
by on May 1, 4:00 PM
Kmart has shifted its $200 million media buying and planning account to MindShare. MediaCom previously handled the work.
by on May 1, 4:00 PM
Actonel, an osteoporosis drug manufactured by Procter & Gamble, has awarded DDB New York consumer marketing duties on its estimated $80 million account. Grey New York previously handled the account.
by on May 1, 4:00 PM
New England Brewing Company has tapped Heavybag Media as its marketing agency of record. The campaign, consisting of online and traditional elements, launches this month. Spending was not released.