• Hannaford Bros.
    Hannaford Bros. has placed its $4 million advertising account in review. Allen & Gerritsen, Berenter Greenhouse & Webster, DeVito/Verdi and Tierney Communications are competing for the work.
  • Luxottica Retail
    Luxottica Retail has placed both its Pearle Vision and Sunglass Hut brands in review. The Pearle Vision work is valued at $12 million and handled by Stern; the Sunglass Hut account is valued at $3 million and handled by Taxi.
  • Pharmavite
    Pharmavite has placed its $20 million Nature Made brand advertising account in review. Mendelsohn/Zien, Ogilvy & Mather, Grey Worldwide and Young & Rubicam are competing for the work.
  • SoBe
    The New York offices of StrawberryFrog and Bartle Bogle Hegarty are competing for SoBe's $10 million advertising account.
  • Donat/Wald - Waterfront Media
    Donat/Wald has been named agency of record for Waterfront Media, publisher of online dieting sites like SouthBeachDiet.com and JillianMichaels.com. The agency has been tasked with fully organizing the brand positioning for the campaign, as well as managing all the creative development and media buying.
  • MPG - Danone Media
    MPG was awarded the U.S. media planning and buying account of yogurt maker, Danone. The agency bested MediaCom for the win. The account is valued at $75 million.
  • Purdy's Chocolates - TAXI 2
    Purdy's Chocolates has named TAXI 2 as its creative agency of record.
  • Gateway - Initiative
    Gateway's $40 million media account has returned to Initiative Media. Carat previously handled the account.
  • MayoSeitz Media - Rita's Water Ice
    MayoSeitz Media was named media agency of record for Rita's Water Ice, an Italian Ice chain.
  • Stover Builders - Northlight Advertising
    Stover Builders, a custom and semi-custom homebuilder, site contractor and commercial developer, has selected Northlight Advertising as its agency of record.
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