• mediaHUB - IAC/InterActiveCorp brands
    MediaHUB, Mullen's media and analytics group, has won consolidated media buying responsibilities for the IAC/InterActiveCorp brands Ask.com, Match.com, Gifts.com and LendingTree following a review. MediaHUB was the incumbent media planning and buying agency on Match.com, LendingTree and Gifts.com, and has now added the Ask.com buying responsibilities.
  • Young & Rubicam
    Young & Rubicam Brands has scored International chores on Callaway Golf, Hilton Hotels and Land Rover, three of its current accounts.
  • Godiva - SugarTown Creative
    Godiva Chocolatier has moved its global creative account, estimated at $10 million, from Margeotes Fertitta Powell to SugarTown Creative.
  • Empower MediaMarketing - Mederma
    Empower MediaMarketing, Cincinnati has been assigned media planning and buying duties for Mederma and Mederma for Kids, scar treatments marketed by Merz Pharmaceuticals. Mederma's media plan includes magazines, television and interactive work.
  • Volvo
    Volvo has placed its global creative account, estimated at $150 million, in review. Euro RSCG Worldwide currently handles the account.
  • Crown Imports - Casanova Pendrill
    Crown Imports has named Casanova Pendrill Integrated Hispanic Communications as its Hispanic agency of record for the company's three principal brands: Corona Extra, Corona Light, and Modelo Especial. The agency will handle strategic planning, creative development, production, media buying, promotions and public relations. The account is estimated at $15 million.
  • Wal-Mart
    Following the removal of executives Julie Roehm and Sean Womack, Wal-Mart is reopening its whopping $580 million creative review. DraftFCB, the agency that recently won the account, will not participate in the new review. Carat will be allowed to participate in Wal-Mart's media review.
  • ConAgra - MediaCom
    ConAgra's media buying and planning account, valued at $425 million, will remain with incumbent MediaCom.
  • Arnold - Pearle Vision
    Luxottica Retail has awarded Arnold creative duties on its Pearle Vision account, estimated at $12 million.
  • Empower MediaMarketing - Michaels Stores
    Empower MediaMarketing, Cincinnati has won media planning and buying duties for Michaels Stores, a retailer of art and crafts for hobbyists and do-it-yourself home decorators. Spending was not released.
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