by on Dec 11, 3:00 PM
MediaHUB, Mullen's media and analytics group, has won consolidated media buying responsibilities for the IAC/InterActiveCorp brands Ask.com, Match.com, Gifts.com and LendingTree following a review. MediaHUB was the incumbent media planning and buying agency on Match.com, LendingTree and Gifts.com, and has now added the Ask.com buying responsibilities.
by on Dec 11, 3:00 PM
Young & Rubicam Brands has scored International chores on Callaway Golf, Hilton Hotels and Land Rover, three of its current accounts.
by on Dec 11, 3:00 PM
Godiva Chocolatier has moved its global creative account, estimated at $10 million, from Margeotes Fertitta Powell to SugarTown Creative.
by on Dec 11, 3:00 PM
Empower MediaMarketing, Cincinnati has been assigned media planning and buying duties for Mederma and Mederma for Kids, scar treatments marketed by Merz Pharmaceuticals. Mederma's media plan includes magazines, television and interactive work.
by on Dec 11, 3:00 PM
Volvo has placed its global creative account, estimated at $150 million, in review. Euro RSCG Worldwide currently handles the account.
by on Dec 11, 3:00 PM
Crown Imports has named Casanova Pendrill Integrated Hispanic Communications as its Hispanic agency of record for the company's three principal brands: Corona Extra, Corona Light, and Modelo Especial. The agency will handle strategic planning, creative development, production, media buying, promotions and public relations. The account is estimated at $15 million.
by on Dec 11, 3:00 PM
Following the removal of executives Julie Roehm and Sean Womack, Wal-Mart is reopening its whopping $580 million creative review. DraftFCB, the agency that recently won the account, will not participate in the new review. Carat will be allowed to participate in Wal-Mart's media review.
by on Dec 11, 3:00 PM
ConAgra's media buying and planning account, valued at $425 million, will remain with incumbent MediaCom.
by on Dec 11, 3:00 PM
Luxottica Retail has awarded Arnold creative duties on its Pearle Vision account, estimated at $12 million.
by on Dec 11, 3:00 PM
Empower MediaMarketing, Cincinnati has won media planning and buying duties for Michaels Stores, a retailer of art and crafts for hobbyists and do-it-yourself home decorators. Spending was not released.