Rocketshop has been named agency of record for Camas, Washington-based Sharp Microelectronics of the Americas. The agency is charged with developing and implementing marketing and public relations strategies, with a focus on SMA's LCD division, optoelectronics, imaging and RF/IR component divisions.
TAXI New York has been named by Coors Brewing Company as agency of record for two of its U.S. brands, Killian's Irish Red and Molson Canadian.
KraftMaid Cabinetry has awarded its marketing communications account to Leo Burnett Chicago. StarLink will handle the media portion of the account. Pile and Company managed the review process.
Brokaw has been awarded a three-year contract with two 1-year extension options as agency of record for the Greater Cleveland Regional Transit Authority, following a review. Brokaw, RTA's agency of record since 2001, will continue to handle creative development, branding and promotional work.
E-Z-GO, manufacturer of a top selling golf car, has awarded its brand advertising account to TM Advertising without a review. The account was previously handled by Georgia-based Match, Inc. TM will handle brand advertising, online work, and media planning and buying. The agency's first assignment will be to develop a new creative platform, branding campaign and redesigned Web site scheduled to launch early next year.
BearingPoint, a management and technology consulting firm, selected Renegade Marketing Group to manage its global marketing account, estimated at more than $10 million. The agency is charged with creating an integrated global campaign.
The International Olympic Committee has narrowed its search for an agency to handle its $120 million advertising account down to four: Havas Sport, Leo Burnett, Saatchi & Saatchi and United.
Bayer has placed media planning and buying work for its U.S. consumer-care division, estimated at $200 million, in review. OMD and Initiative currently handle the work.
Crispin Porter + Bogusky has picked up branding chores for Best Buy's Geek Squad brand.
AKQA has won Coca-Cola's global football portal assignment. The agency will design and build a site that will act as the hub for all Coca-Cola related football content for 2007 and beyond.