by on Dec 4, 3:45 PM
Mercedes-Benz is realigning its agency relationships for 2007. BBDO will handle Mercedes business in all markets around the world, excluding those where existing agency relationships are present. The agency currently handles Mercedes work in France and Spain. Jung von Matt will become the lead agency for Mercedes-Benz in Germany, Austria and Switzerland. Earlier this year, Mercedes-Benz awarded its European C-Class assignment to BBDO.
by on Dec 4, 3:45 PM
Euro RSCG has been tapped to handle creative duties for Circuit City's $300 million advertising account.
by on Dec 4, 3:45 PM
Carmichael Lynch has been awarded the $20 million Drive Insurance account, part of the Progressive Insurance brand. Grey Worldwide previously handled the work.
by on Dec 4, 3:45 PM
Panasonic has awarded StrawberryFrog its estimated $75 million pan-European advertising account.
by on Dec 4, 3:45 PM
The Washington Nationals has awarded its 2007 advertising account to White & Partners, Herndon, VA. Spending was not released.
by on Dec 4, 3:45 PM
The VIA Group has been named agency of record for Arrow International, provider of central venous catheter products. The account will be serviced out of the agency's Portland office. Billings were undisclosed.
by on Dec 4, 3:45 PM
BBH has been awarded the $20 million New City Tourism account. The agency bested Lowe for the win.
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