by on Feb 5, 3:00 PM
Five finalists remain in contention for Sorrento Lactalis' $1 million advertising account: MRA Group; Partners and Napier; The Neiman Group; Ten United and Roberts & Tarlow.
by on Feb 5, 3:00 PM
Volvo trimmed the agencies remaining in contention for its $150 million global creative account down to four: Fallon, Arnold, 180 and Euro RSCG. M&C Saatchi, StrawberryFrog and Ogilvy & Mather were eliminated from the review.
by on Feb 5, 3:00 PM
NYCA has been named agency of record for the Duramed Futures Tour, a tour just below the LPGA. NYCA has also been named agency of record for EnDev to build its corporate brand and handle all communication efforts for its nightclub Stingaree along with several new properties scheduled to open later this year.
by on Feb 5, 3:00 PM
Saturn has moved its $200 million advertising account from Goodby, Silverstein & Partners to Deutsch Los Angeles.
by on Feb 5, 3:00 PM
Cotes du Coeur, a fine wine auction, has tapped TM Advertising to handle all advertising and promotional materials for its annual event in Dallas on March 31. Created pro bono, the agency developed a new theme for the event, centered on passion for heart and wine.
by on Feb 5, 3:00 PM
Following a six-month review, TDA Advertising & Design was named agency of record for Human Touch, a division of Interactive Health, Inc. Human Touch creates massage chairs, zero gravity recliners and other massage products. The campaign, breaking in June, will consist of a multimillion-dollar budget along with print and online components.
by on Feb 5, 3:00 PM
New Era Hat Company awarded SpikeDDB the re-launch of the Authentic Collection (the official on-field cap of Major League Baseball). The agency will create two commercials featuring Major League Baseball players and the New Era flagship store in Manhattan. The agency bested Crispin Porter + Bogusky and Element 79 & Partners for the win. In addition, VH-1 commissioned SpikeDDB to create a 2007 Black History Month TV spot directed by Spike Lee.
by on Feb 5, 3:00 PM
The VIA Group has been selected by Uno Chicago Grill to handle creative duties following a review. VIA's first assignment was to create a 30-second TV spot that launched in January.
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