Kraft moved its $40 million Lunchables account from JWT to DraftFCB.
Singapore Airlines tapped TBWA Worldwide to handle its creative work. The agency bested DDB for the win.
PARC Management named St. John & Partners as its agency of record to handle brand development and media planning and buying for seven former Six Flags theme parks.
Skybus tapped The Richards Group as its advertising agency of record. The agency will handle creative and strategic planning, and media planning and buying.
DraftFCB was awarded Kmart's $200 million advertising account. Grey previously handled the account.
StarLink Worldwide was named media agency of record for Vera Bradley. The agency will handle Vera Bradley's US operations, encompassing national, regional and local print, outdoor, online and emerging digital media.
Goodby, Silverstein & Partners was awarded creative chores on Hyundai's $600 million account. The agency bested Arnold Worldwide, Siltanen & Partners, Strawberry Frog and Kirshenbaum Bond & Partners for the win.
Agency 51 Advertising was awarded the Hilton Anaheim Hotel account.
The Kagome Company named Duval Guillaume New York its first agency of record for the introduction of its 100% natural juice. The agency will create radio, outdoor, online and offline promotions.
Cutwater, Publicis & Hal Riney, and Butler Shine Stern & Partners are the three agencies vying for creative duties on Amp'd Mobile's $65 million advertising account.