William Grant & Sons has named Special Ops Media as interactive agency of record for its Reyka Vodka brand. The agency will create an online marketing campaign to generate awareness for the brand.

Boston Main Streets Foundation, a neighborhood-based economic development program, has chosen Rattle to provide marketing support for its annual drive. The assignment was awarded without a review and billings were not released.

Southern Connecticut State University selected VogtGoldstein to handle a variety of marketing assignments. Billings were not disclosed.

Pioneer moved its $50 million global creative and media account from RPA to TBWA/Chiat/Day.

Catch-24 Advertising & Design was hired by Carib Premium Lager to launch the Caribbean-based beer in the United States.

Orkin has parted ways with its longtime agency JWT, and placed its $25 million advertising account in review.

Martin-Williams was awarded creative duties on the $40 million Hoover vacuum account, previously handled by TBWA/Chiat/Day.

Heineken USA named The Richards Group as its agency of record for Amstel Light, responsible for strategic and creative duties. MediaVest USA will continue to handle media planning and buying.

Big Lots placed the creative portion of its $50 million account in review. SBC Advertising previously handled the account.

Coldwell Banker selected McKinney as agency of record for its estimated $100 million account. The Kaplan Thaler Group previously handled the account. The agency bested Hill Holliday for the win.