• The Sawtooth Group - Pumpkin Masters
    The Sawtooth Group was named agency of record for Halloween brand Pumpkin Masters.
  • LoJack
    LoJack placed its $10 million advertising account in review. Hill Holiday previously handled the work and will not defend.
  • Graco Children's Products - Optimedia U.S.
    Graco Children's Products tapped Optimedia U.S. to handle media planning and buying duties. MPG previously handled the account.
  • Toys R Us - Hill Holliday
    Hill Holliday was awarded creative chores on the $90 million Toys R Us account, besting DDB and The Richards Group for the win.
  • Malibu Rum - Vital Marketing
    Malibu Rum selected Vital Marketing as its agency of record to create campaigns targeting the Hispanic market.
  • PUSH - Hurricane Grill and Wings
    PUSH was named agency of record for Hurricane Grill and Wings.
  • MindShare - Johnson & Johnson
    MindShare has exited Johnson & Johnson's $3 billion global media review, citing current client obligations.
  • Zimmerman Advertising - hhgregg
    Electronics and appliances retailer hhgregg named Zimmerman Advertising as its lead agency. The account is estimated at $25 million.
  • Starcom Barcelona - Camper
    Starcom Barcelona was selected by international shoe brand, Camper, to plan and execute its media investment on an international level. In addition, Starcom MediaVest Group affiliate, StarLink, will handle strategic planning and investment for the US piece of this global media assignment in Camper's target US markets. Starcom Barcelona will manage the development of strategy, planning, negotiation and media buying for Spain, as well as the coordination of activity in other countries such as the USA, UK, Italy, Germany and France. Creative for the new campaign was created by Camper's new agency, Madre Buenos Aires.
  • Zig - Girls Inc.
    Zig has been awarded the advertising business for Girls Inc., a national nonprofit dedicated to inspiring all girls to be strong, smart and bold. The assignment includes TV, print, interactive and guerilla marketing. Goodby, Silverstein & Partners previously handled the account.
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